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Google Primer Digital Marketing For Dummies

If you asked many people for the definition of marketing, you’d get many wrong answers. At the very least, some would be right or be on the right track but still give an incomplete answer. Many people would answer that marketing was advertising or promotion when that’s only part of the answer. Marketing is everything you do to get your product or service noticed by the customer, including advertising and promotion. 

What Is the Definition of Marketing

If you learn the definition of marketing from a textbook, it’s even more involved and detailed. Marketing is broken down into what’s known as the 4 Ps. These make up the “marketing mix,” as defined by Harvard business professors in the 1960s. 

Product, price, placement, and promotion. The product simply means the product you’re offering and all that it entails like its warrantee, guarantees, etc. Pricing is simply the act of choosing an appropriate price for the product. This can include things besides money, like time and energy. 

Placement is the distribution of the product how it gets into the customers’ hands. Point-of-sale, retail, online, which are the product is sold in, the demographic, and exact selling environment all make up this part of the definition of marketing. And finally, the last P, promotion includes advertising, publicity, selling philosophies, and branding rounds out what marketing is and what a good marketing strategy must consider. 

This 4 P model works best when applied to consumer goods of fairly low to moderate cost. High-end items require adjustments to the definition of marketing to make them successful. And the terminology used when it comes to marketing a service is different and a bit more complicated, warranting three more Ps on top of the original 4. 

People become one of the crucial factors in the definition of marketing a service. Each person, a customer, comes into contact is even more important than usual when service marketing. This P can also refer to the customers. 

Process refers to the process of providing the service. Physical evidence is a part of the definition of marketing services that no one would consider purchasing a service without.  

This makes up all the testimonials and case studies that demonstrate how other people liked or were helped by the product. Since a service can’t be seen or felt until it’s delivered, this evidence that others benefited from the same thing is very important. 

Web marketing has its own set of 4 Ps, as well. Personalization is an important part of marketing online because it allows customers to create their products. Participation in a company’s website and activities attracts customers. 

Predictive modeling is a term that refers to the mathematical formula for sales models that most of us never need to know about it. And peer-to-peer is an important and relatively new term. Social networking and social bookmarking are two prime examples of this. Peer-to-peer or word of mouth is a crucial part of the definition of marketing successfully online.

Secret Of Effective Internet Marketing

When you hear complaints from people who’ve tried going into business online and failed, the chances are that it’s not that their efforts were wrong; they just weren’t practicing effective internet marketing. This is where many internet marketing centers and programs you can purchase fail the average business person.

They introduce different ways you can promote your business online, but they only go that far and stop. They don’t give in-depth information about how to tweak these techniques to make them work for you and what to do if they don’t seem to be working.

There’s only one true secret to effective internet marketing: Reevaluate often and change tactics when necessary. Most sources of information you’ll find on internet marketing urge you to try many different promotion models.

Traditional ads, pay-per-click marketing, search engine optimization, joint ventures, and various other very good suggestions for ways to get your product or service out in front of those who would need or want it. So you’re introduced to all these various ways of marketing.

Then many people think that’s all the information they need, so they jump in with both feet, blow their budget on pay-per-click advertising or some other expensive promotion. The reasoning is that the profits made from this promotion will replace the funds spent and even increase them for the next advertising campaign.

Unfortunately, it rarely works just this way. Very often, a person will put these marketing techniques into effect all at once, hoping for a large return, but instead, very little happens, and now there’s little budget left to try again. While there’s nothing wrong with advertising campaigns that cost, like pay-per-click marketing, this type of promotion isn’t right for every business, despite what the expert might say. And it’s hardly effective internet marketing to start with pay-per-click spending.

Most fail because they don’t carefully monitor the response of every type of marketing they have in place. Effective internet marketing isn’t done once and forgotten, left to work behind the scenes to generate huge profit. It’s an evolving process, one that takes regular adjustment and change to be truly successful. And you really can begin this process without spending very much money, and sometimes without spending anything at all.

Aim for the lower-cost forms of marketing first. Article marketing, for instance, and filling a blog with fresh keyword-optimized content to attract good search engine ranking, effective internet marketing, and a great start. Yes, you’ll want to optimize your web content, even if you have to pay someone to do it correctly.

But hold off on the expensive pay-per-click campaign until you see which keywords and which articles and blog posts refer to the most customers. Then put your money where your customers are, in essence, by creating a pay-per-click campaign based on results you’ve already seen with other methods. Effective internet marketing requires you to reevaluate this often because your best keywords can change even from day to day.

Google Rank Check How to See the Value Google Places on Your Page

Do you want to do a Google rank check? Google’s page rank is a patented algorithm. Google considers more than half a billion variables when determining your rank on the search results.

No one person knows what all of these variables are not even the person who oversees the code. So, anyone claiming to be a Google rank check authority should be viewed with caution.

Still, there are some things we do know about how page rank works.

Google flat out says that pages they believe are important get a higher page rank than others. Pages with higher rank tend to appear higher in the search results, though you will see page rank five pages occasionally ranking higher than page rank seven pages for a specific search.

Google also sees the links on a page acting as a “vote” for other pages. So, if a highly ranked page links to your site, you get more “juice” out of it than when a friend with no page rank links to your site.

Most experts agree that backlinks from .gov and .edu sites have higher link juice than other top-level domains because they are restricted to not-for-profit sites.

One way to get .edu links is to take out online ads on college newspaper sites.

But, any links from PR 2 or higher sites can help your page rank. One way to get links is to post comments with decent page rank. But make sure that Google “follows” the links on the page first. Some webmasters set their sites up so that you don’t get any link juice from your posts. You can do this by downloading free software on the internet.

Other ideas for increasing page rank include:

  • Join forums and post a link back to your website in your signature. Every time you make a post, you’ll get link juice.
  • Submit your site to directories. Each directory that lists you will give you more chance of being listed higher in Google’s search results.
  • Add an ezine to your site. Not only will this allow you to keep up with the people who visit your site, but you can also post information about your ezine to ezine directories.
  • Publish articles on the article sites. You can drive traffic to your sites this way. But, high PR article sites also give you link juice.
  • Create a sitemap on your website. This lets Google know how to index your page.
  • Link to other pages within your website. Putting links to the internal pages within the website allows you to increase your link juice.
  • Continue building pages within your site. Every page you create and link back to your home page increases your home page’s PR strength.

To do a Google rank check, you can install the Google toolbar to your Firefox browser. The tool is at http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html -This will give you the page rank of every page you visit.

A Google rank check will allow you to know how your site is faring compared to similar sites.

Google Primer Digital Marketing For Dummies

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Google Primer Digital Marketing For Dummies

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