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Google Primer Digital Marketing Business

Does your online marketing require you to have a long list of top-notch keywords? For almost every form of online advertising, the answer would be a resounding ‘yes. There are many tools you can use to perform your keyword research, and one of the best ones (and it’s free) is the Google keyword research tool. Google is the king of search engines, and with all that traffic, you know that they have a handle on what words and phrases people are searching for online. 

Google Keyword Research – Getting It On Target

You can leverage their knowledge and use it to your benefit. By using their keyword tool to target a great list of keywords, you’ll be ready for whatever type of online marketing campaign you’re planning on running. Whether you do pay per click, search engine optimization, article marketing, or a combination of all, having access to such an intuitive keyword tool can make your online marketing life a lot easier. 

Of course, it’s generally not a good idea to put all your eggs in one basket or to depend on online statistics too heavily. When you search using this keyword tool, you can set it up to provide much information. You can get the number of monthly searches, an estimate of how much a certain keyword will cost per click if you’re running a pay-per-click campaign, as well as an estimate of how many competitors you’ll face in any given niche. 

All these statistics will offer you only general estimates, so don’t set up your campaigns and expect it all to go according to the estimates. If you find a great keyword that you want to use and the keyword tool says that the average cost per click is $1.34, you must be aware that your actual cost could be higher or lower. Don’t get too caught up in the estimates. 

The actual amount you’ll pay per click will depend on many variables. One of these variables is the quality score Google has given your ad. The quality score is based on many things; one of them is your click-through rate (the number of times your ad is clicked on compared to how many times it’s shown). 

The more targeted your ad is to your keyword, the more clicks you’ll get, or at least that is the way Google looks at it. If two competitors are each bidding on the same keyword, the one who has the highest quality score will get charged less for that keyword than their competitor.  

The way Google looks at it, a high click-through rate is like an endorsement that your ad is relevant and on target. The searchers like it, so Google likes it. 

When using the free Google keyword research tool, just be careful that you don’t get too caught up in the numbers. The average cost per click and the average monthly searches give you an overall idea of whether the keyword is viable or not, and these numbers are not written in stone.

Google Adwords Professional - Getting Certified For Success

No matter what type of online business you are building, the one thing you will need is a steady stream of qualified visitors to your website. There are many ways online that you can find traffic. They usually fall into two categories: slow, cheap, and easy, or fast and complicated. Google Adwords tends to fall into the latter category, which is why many people would like to hire a Google Adwords professional to help them set up and run their PPC campaigns. 

Of course, there is another option: you could undergo the certification process yourself and then not only learn to run your own effective Google Adwords campaign, but you could also charge other people to run their campaigns for them.  

Getting the certification yourself will not only help you hone your PPC skills but will give you another income stream for your online business. It’s the best of both worlds. This is a good option for anyone who has the time but doesn’t have the money to hire someone to run their campaigns for them. 

If you want to go this route, all you need to do is sign up for free. You will find all the training you need, from the most basic up to advanced techniques. And the coolest part? It’s all free. 

You will have access to all the tutorials that come in both video and text format, and you can go through the information at your own pace. Once you’ve mastered the beginning skills, you can take your ‘education’ to the top and become a certified Google professional. Once you reach that state, people will pay you to help them with their PPC campaigns. How cool is that?

Once you are ready, you will have to pay a fee to take the test. The last time I checked, it was only $50 (though that might change, so check first). But even so, a $50 investment in your business is peanuts. And if you consider that you can charge people to help them with their campaigns, it just becomes a very smart business investment. 

As I said, other than the cost of the test, the tutorials are free. Just be careful of any program that charges you a fee to teach you how to be better with Adwords. Don’t get me wrong, some excellent programs can teach you how to run your own Adwords campaigns successfully, but some don’t even come close to delivering what they promise. 

Before you buy, make sure you do your due diligence and thoroughly check them out. Find testimonials, go to forums and ask around about certain programs (be careful, you know that most people like to complain, so carefully evaluate the claims both pros and cons. Make sure you don’t listen to someone who has an ax to grind).

Whether you want to hire a Google Adwords professional to help you with your PPC campaign or you want to become a professional yourself, be willing to commit to it fully, and you’ll be very happy with the results you get.

Adwords Account - How To Avoid The Nightmare

Unfortunately, when you’re a fairly small fish in a big pond, you have to play by the rules, or you will get kicked out of the pond. Nowhere is this more true than when it comes to your AdWords account. Google is one mighty big fish and what they say goes, period. If you want to advertise on their Pay Per Click (PPC) network, you had better be prepared to play by their rules, or they will ban you, and that will be one less stream of traffic you’ll be able to rely on. 

Google Adwords can provide you with a ton of very qualified traffic, and it can do it pretty quickly, but it’s not without its pitfalls. One of the things Google looks for these days is a quality site. The days of mediocre sites are gone. Google expects and demands quality sites from its searchers. If you don’t deliver, you’ll be gone, and there won’t be a negotiation; you’ll just be gone. 

Google doesn’t have to explain why you’ve been banned either, and they won’t; one day you’ll have a successful campaign and the next you’ll be done, and so will a big portion of your traffic (which is one reason why you should never rely on just one source of traffic for your site). 

To avoid this nightmare scenario, it’s important you don’t do anything that would put Google on high alert. Here are a few things to keep in mind:

  • 1. Carefully read and follow the terms of service that Google spells out when you sign up for your account. one of the most important things to remember is that you can not direct link your ad to an affiliate offer. You must drive the traffic to your website, where you can then direct them to your affiliate offer. 

That is probably one of the most common mistakes people make. They think that Google is so big they won’t notice, and they may not, for a while. But when they do, you’ll be banned. It’s just not worth the risk. Put up a great blog.

  • 2. Make sure that the website you send your traffic to has some truly quality content. Don’t just throw up some dumb blog or website with one article on it and expect that that will be ok, and it won’t. Again, Google’s main concern is for their customers, and, newsflash, that’s not you. It’s the people who search online. If Google doesn’t think that their searchers will get what they’re looking for when they visit your site, they will ban you. 

Hey, I don’t mean to scare you; I’m just trying to point out that you have to be careful when you’re dealing with ‘The Big G.’ They have their rules, and they expect you to follow them. Don’t forget, you’re just a visitor in their kingdom, and they expect you to carry your fair share of the weight and follow their rules. When you set up your 

AdWords account to make sure you read, understand, and follow all the rules to avoid the nightmare from ‘Big G.’

Google Primer Digital Marketing Business

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Google Primer Digital Marketing Business

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