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One of the great advantages of doing business online is the multitude of cheap or free advertising options. One of the absolute most effective (and most cost-effective) is online marketing articles. Using articles to drive traffic to your website is very effective for a lot of reasons. 

Online Marketing Articles

Here are the reasons that article marketing is such a great tool in your online toolbox:

  • 1. It’s easy and free. Unlike other forms of online advertising that take a lot of time to learn or you need to test over and over again, article marketing is very simple right out of the gates. And even if you do need to refine your skills a little bit when you first start, it won’t cost you a dime. You can submit as many articles as you want for free. The tools you need to do your keyword research are free. It’s a free method, so you won’t be in if you do make a mistake. 
  • 2. You can establish instant credibility. Anyone reading your informative article will view you as an authority and more likely to trust you. If you make a recommendation for a product or service, they’ll be much more likely to take your recommendation and make a purchase. 
  • 3. A well-written article that targets the right keyword can stay in circulation for months or even years. SO basically, you do it once (if you do it right), you can get traffic for a long time to come. 
  • 4. If you hate the idea of writing, you can hire someone to do it for you. You can hire a writer for as little as $5 to $10 per 500-word article. 
  • 5. Many software products and companies will help you write and distribute your articles for you. This amount of automation can help you get many articles out in a short amount of time. That amount of automation will allow you more time to take care of the other aspects of your business. 

These are just a few of the reasons why you should use article marketing to help build your online business. IT just makes good sense. You will need to make sure to choose the keywords that you use in your articles carefully. You don’t want to use the keyword that gets the highest search, though it may be tempting; there will be too much competition if you do.  

Instead, make sure you pick a keyword phrase that will get good monthly searches but not have too much competition. Generally, you’ll want long-tail keywords, keyword phrases that are two or more words in length. These long-tail keywords will still do well for you, but they won’t have nearly as much competition.  

There are many great ways of using the internet to drive traffic to your business, whether your business is online or off. One of the best forms is online marketing article Articles, if done right, are extremely effective, and the best part is that they are free to use. There is a very little learning curve involved, so you can be up and running in no time at all. 

Small Business Articles Great Exposure For Your Business

Using the internet to build your business works equally well for an online or offline business and is a great way to increase your exposure to get more customers. And one of the best resources available on the internet is small business articles. When you write an article and submit it to an article directory or a blog, you vastly increase your business’s exposure.

To get the maximum exposure, there are a few things you’re going to need to do. For one thing, you’ll want to make sure that your article is optimized with keywords. And not just any keywords either; you have to focus only on those with fairly high monthly searches and low competition.

It’s a balancing act. If you target keywords with many searches, they will most likely have too much competition, and it will be virtually impossible for you to get a good ranking.

Focusing on keywords that don’t have enough searches won’t get you very much traffic for your efforts. Everyone has their own opinion of what a ‘good number of searches’ and ‘low competition mean. I’ve always used the guideline of at least 1,500 searches a month and less than 20,000 in competition, which worked very well.

Find your guidelines and determine what works best for your niche.

Now that you’ve got a list of 10-20 keywords for your niche, it’s time to write several articles for each keyword. If you have ten keywords, you can write 3-5 articles for each keyword. This will give you a lot of great exposure online. Make sure each article is unique from the last.

Now, you will submit those articles to article directories online so they can be published. Don’t worry about the ‘published’ part. As long as their rules write your article, it will be published.

Remember that most article directories won’t let you do any direct ‘selling’ in your article. You will need to provide useful information, but the selling needs to be done in the resource box at the end of the article. This is where you can put a link to your website that people can click on and be taken to your site.

The resource box is your place to shine. Make sure you make it something interesting. Pique your reader’s curiosity and interest. The more compelling you make it, the more likely they are to click on the link and check out your site…which is exactly what you want to happen.

This method can work very well for almost any type of business. The internet is an amazing resource for business owners, and it would be just plain silly not to take full advantage of all it has to offer.

Even if you can’t stand the idea of writing, you can take full advantage of small business articles. You can always hire someone to do your writing for you. You can find many good writers who would be willing to write your articles for you for only a few dollars each.

Sales And Marketing Articles - Right Time - Right Message

When it comes to making the most of your online sales and marketing articles, it’s a matter of getting the right message in front of the right people. Sounds simple. And while it’s not that hard, it will take some trial and error. Don’t expect to hit it out of the park on your first try. You might, but it will be almost guaranteed to be a fluke and probably won’t be repeated.

Instead, view your marketing as a work in progress. You will want to test various keywords and articles to see which ones perform the best for you. You should be willing to invest several weeks or months in finding just the right formula.’ Once you’ve got it dialed in, that’s when the magic happens. Once you know that you’ve got a winning article, all you have to do is rewrite it, keeping the focus and the keywords the same but changing it just enough to make it unique and re-submit it.

Do this with several sets of keywords, and you’re going to get all the traffic you will need. And, that traffic will be highly targeted and free!

Another thing to remember is that there are hundreds, perhaps thousands, of online article directories that will accept your well-written, unique article and publish it. You don’t have to worry about being rejected, and you’re not submitting a novel. Your article will be published as long as you follow their terms of service and abide by their rules.

There are two schools of thought as to how many articles you should submit. Some say submit as many articles to as many directories as is humanly possible, while others say it’s about quality over quantity. In other words, several well-written, keyword-optimized articles will give you all the traffic you need, so you don’t have to submit hundreds of articles.

I think an approach that lands somewhere in the middle of these two extremes are best. Submit a lot of articles, about 50, using several keywords spread out over the articles. Please submit them to several online article directories.

Another thing to keep in mind to increase the effectiveness of your articles is that they must be on-topic. If you’re selling products or services in the dog grooming niche, you won’t write an article about bird watching, would you? Believe it or not, that is exactly the type of mistake many people make. Keep your articles tightly focused on your niche market and their needs.

When you write your resource or author’s box, make it something compelling. Don’t just say, ‘click here for more information”. Yawn. Instead, be intriguing and tease your readers. Pique their curiosity or offer them something free if they click through to your site.

To get the most out of your sales and marketing articles, use common sense. Provide your readers with a well-written, informative, keyword-optimized article and a strong call to action in your resources box, and this is an extremely cost-effective method of getting hordes of hungry visitors to your website.

Google Digital Marketing Microblogging Websites

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