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Google Certified Digital Marketing 4.0

When setting up AdWords campaigns, it’s very important to take the time to do it right. Adwords is a fairly unforgiving advertising method; if you don’t know what you’re doing and set your campaigns up the right way, you will spend a ton of money, and you won’t make one red cent. 

Adwords Campaigns – Beginners Tips

I would highly recommend finding a course or a mentor who can walk you through the complexities of pay-per-click (PPC) advertising before you plunk down your money and hope for the best. This isn’t Atlantic City. 

Another thing to remember is that the keywords you choose for your campaign can make all the difference. Some people mistake trying to use the highly competitive keywords related to the market they are in. One or two-word keywords will get the most traffic, so of course, they are also the most competitive and the most expensive. 

Instead, focus your efforts on longer keyword phrases, also called long-tailed keywords. Phrases that have 3, 4, or even five words in them. It’s true, they won’t have the same high monthly searches (though many of them will still get a lot of monthly searches), but they also won’t have the competition and the very steep bid prices. 

When you have your keywords picked out, you want to make sure that you write an ad relevant to your website or offer, wherever you are sending traffic. Google will penalize you if your ad isn’t relevant since they don’t want their searchers to have a bad experience. 

Part of that penalty will be charged more per click than someone targeting the same keyword but with a highly relevant ad. How do they determine relevance? Well, for one thing, it’s based on the percentage of clicks your ad gets. Let’s say your ad is displayed a thousand times, but it’s only clicked on once in all those times. To Google, that means your ad isn’t on target, and they will penalize you. 

Another thing to keep in mind with all the major search engines is that they can, and do, change the rules frequently and whenever they want. So you could have a very effective PPC campaign running one day, and the next, they’ve decided that something you are doing is wrong, and they penalize you. Now, that probably doesn’t happen very often, but it’s important to be on the lookout for it. Make sure you stay up to date on the terms of service. 

It’s also very important for you to test your ads. Run several versions with different headlines, different bodies, etc. Find which combinations work best. Only make one change when you are testing to pinpoint the effectiveness of the ad has increased or decreased. 

Successful AdWords campaigns can be a tricky proposition. Just make sure that you set up a realistic budget and test, test, test. That is the best way to assure yourself of a profitable campaign.

Google Adwords Tips - Learn Before DIY

One of the best Google AdWords tips I can give you is not to consider this a do-it-yourself type of traffic tool. Adwords has many elements to it, and if you want to make more money than you spend, you will need to find someone, or some course, to teach you how to get the most out of it. 

Pay Per Click (PPC) can work exceptionally well at getting hordes of very targeted traffic to your website virtually instantly. Of course, you may be asking, if it’s so good, why doesn’t everyone use it?

That is the crux of the matter. PPC is not an easy thing to learn how to do. It will take time, and you need to be willing to invest the time and the money. You will need to carefully test and track various elements of each ad that you place. At the start, you will spend way more money than you will earn. 

Another challenge is that Google isn’t worried too much about you or your advertising budget; they are more concerned that their searchers get what they are looking for. The searchers on any of the search engines are the real customers, and if they don’t find what they want, they’ll go elsewhere. That is why Google wants to make sure to keep them happy by providing them with just what they’re looking for. 

To do this, Google will periodically change the way they do things. They will rewrite an algorithm or make other changes, and if you’re not right on top of those changes, you can find that the ad that once made you much money is now costing you much money. 

Here are a few tips that you can use to optimize your PPC campaigns:

  • 1. Find a course or a mentor who can teach you the ins and outs of PPC advertising. If you try to jump in and figure it all out on your own, you had better make sure you have much time and very deep pockets. 
  • 2. Carefully choose the keywords you use. Don’t even try to compete for the one or two-word keywords since they will almost always have so much competition that you’ll be spending way too much per click. Instead, focus on the keyword phrases that have 3, 4, or 5 words in them. These ‘long tailed keywords’ can fly under the radar yet still get you decent click-through rates (CTR’s). 
  • 3. Always test your ads. You can do this by having several versions of each ad running at the same time. Find out which headlines get the most clicks, which body text gets the most clicks, etc. Keep testing until you’ve got a winning ad. When testing, make sure you only change one element at a time; otherwise, you won’t know which change made the difference. 

Out of all the Google Adwords tips I can give you, I think the most important is finding someone to show you the ropes. PPC is effective if you know how to do it right, but if not, it can very quickly become a money pit.

Google Keyword Research - Getting It On Target

Does your online marketing require you to have a long list of top-notch keywords? For almost every form of online advertising, the answer would be a resounding ‘yes. There are many tools you can use to perform your keyword research, and one of the best ones (and it’s free) is the Google keyword research tool. Google is the king of search engines, and with all that traffic, you know that they have a handle on what words and phrases people are searching for online. 

You can leverage their knowledge and use it to your benefit. By using their keyword tool to target a great list of keywords, you’ll be ready for whatever type of online marketing campaign you’re planning on running. Whether you do pay per click, search engine optimization, article marketing, or a combination of all, having access to such an intuitive keyword tool can make your online marketing life a lot easier. 

Of course, it’s generally not a good idea to put all your eggs in one basket or to depend on online statistics too heavily. When you search using this keyword tool, you can set it up to provide much information. You can get the number of monthly searches, an estimate of how much a certain keyword will cost per click if you’re running a pay-per-click campaign, as well as an estimate of how many competitors you’ll face in any given niche. 

All these statistics will offer you only general estimates, so don’t set up your campaigns and expect it all to go according to the estimates. If you find a great keyword that you want to use and the keyword tool says that the average cost per click is $1.34, you must be aware that your actual cost could be higher or lower. Don’t get too caught up in the estimates. 

The actual amount you’ll pay per click will depend on many variables. One of these variables is the quality score Google has given your ad. The quality score is based on many things; one of them is your click-through rate (the number of times your ad is clicked on compared to how many times it’s shown). 

The more targeted your ad is to your keyword, the more clicks you’ll get, or at least that is the way Google looks at it. If two competitors are each bidding on the same keyword, the one who has the highest quality score will get charged less for that keyword than their competitor.  

The way Google looks at it, a high click-through rate is like an endorsement that your ad is relevant and on target. The searchers like it, so Google likes it. 

When using the free Google keyword research tool, be careful not to get too caught up in the numbers. The average cost per click and the average monthly searches give you an overall idea of whether the keyword is viable or not; these numbers are not written in stone.

Google Certified Digital Marketing 4.0

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Google Certified Digital Marketing 4.0

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